STRIDE - RESTING GUM FACE
Copywriter - Bianca Taccola
Insight: Chewing gum relaxes your facial muscles, causing the chewer to look indifferent/casual.
Idea: Show how Stride Gum lasts soooo long, that it causes "Resting Gum Face."
Information on the symptoms and diagnosis for "Resting Gum Face" can be found on the website. Also serves as a place to share experiences.