STRIDE - RESTING GUM FACE

Copywriter - Bianca Taccola  

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Insight: Chewing gum relaxes your facial muscles, causing the chewer to look indifferent/casual.

Idea: Show how Stride Gum lasts soooo long, that it causes "Resting Gum Face."

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WEBSITE

Information on the symptoms and diagnosis for "Resting Gum Face" can be found on the website. Also serves as a place to share experiences.