SINGAPORE TOURISM BOARD:
SINGAPORE BY STREAM

Nobody knows a city better than a taxi driver. So, we turned one into a Twitch streamer to give rides, virtually from anywhere, through a taxi-mounted livestream studio.

Our design team created a visual system that leaned into the familiar red from Singapore with visual elements relevant to Twitch's platform.

Agency: TBWA\Chiat\Day NYC
Creative Directors: Nuno Teixeira, Jexy Holman
Copywriter: Kaleb Mulugeta
Art Directors: Royston Ang, Belen Aragon
Head of Design: Robyn Makinson
Designer: Alexandra Floresmeyer

Animators: Vivian Lee, JuengEun Han