SINGAPORE BY STREAM

Campaign branding system for Singapore Tourism Board, where a taxi driver was turned into a Twitch streamer to give rides from virtually anywhere, through a taxi-mounted livestream studio.

Client: Singapore Tourism Board
Agency: TBWA/CHIAT/DAY NY
Creative Directors: Nuno Teixeira, Jexy Holman
Copywriter: Kaleb Mulugeta
Art Directors: Royston Ang, Belen Aragon
Head of Design: Robyn Makinson
Designers: Alexandra Floresmeyer, Vivian Lee, JuengEun Han