Martita’s Vintage is an online shop I started in collaboration with my grandmother, Martita.
My abuela used to sell clothing back in the 80’s-90’s in Mexico City. Everything sold online is dead stock vintage, meaning, it was clothing that had never been sold/used before.
I’m proud to say that this project has brought us closer together, despite the distance, and created a wonderful bonding experience <3.
THE FACE OF THE BRAND
To pay homage to my abuela, I use imagery of her that reflects her elegant and trendy style. This photo in particular is from the time period when she had her business up and running.
For the hand-lettered logo, I was inspired by the letters she'd leave behind for me whenever she visited, always written in cursive.
Styling | Photography | Editing